Sign at the Googleplex

Image via Wikipedia

It's been a while since I've heard of new meta tags being introduced (or maybe I just wasn't aware of any)

Google has just introduced a new tag:

<a meta name="google" value="no translate">

You can use it to mark pages on your site that you DO NOT want the Google translator tools to translate.
They've also introduced a method of marking text within a page as not be translated:

 class=notranslate

You can read more about this on the official blog

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Image representing Yahoo! as depicted in Crunc...

Image via CrunchBase

Yahoo! has launched their new Web Analytics service.

Yahoo! acquired IndexTools earlier this year in a similar fashion to how Google acquired Urchin a few years ago.

The IndexTools' sites are now being redirected to the new Yahoo! Web Analytics one.

At present Yahoo! seem to be offering it to some of their client base, but it's not clear how easily it will be for the rest of us to gain access.

Will they be able to topple Google Analytics (Urchin)?

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Dealing With Bad Bots

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Architecture of a Web crawler.

Image via Wikipedia

Most search engines' spiders obey the robots.txt commands.

Basically you can instruct a search engine to not index certain parts of your site or disallow some spiders from accessing your site entirely.

Unfortunately some search engine spiders are either badly written or intentionally evil and totally ignore any commands you might try to pass them via the robots.txt

One such robot is Voila.

Voila identifies itself with the UserAgent string:

VoilaBot BETA 1.2

Depending on the type of site you have you're probably best advised to block it entirely.

If you have access to iptables then you can simply issue a series of commands similar to this one:

iptables -I INPUT -s 81.52.143.15 -j DROP

I'm trying to get a full list of the IP ranges used by Voila, but so far I've found two which you could block. They are:

193.252.148.0/23
81.52.142.0/23

On one server the VoilaBot had caused the sites to become completely unresponsive with the load average climbing constantly!

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Dave Davis from RedFly Marketing has an excellent interview with Aaron Wall of SEO Book


Google PageRank Update

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It looks like the latest pagerank update is currently underway.

Based on previous updates this could take several days to complete and stabilise.

Some people will probably be very happy, while others won't be ....

Such is the way

SeoMoz Survey

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SeoMoz are running a survey on search marketing / SEO

I tried to complete it earlier, but my connection was a bit flaky!

Verifying GoogleBot

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I've seen a few posts from people on forums over the last few weeks complaining that GoogleBot is misbehaving and chewing up silly amounts of bandwidth.

Unfortunately it's all too easy to pretend to be GoogleBot (or any other bot for that matter) simply by spoofing the UserAgent string ie. telling the world that you are something that you aren't.

So how can you tell if a bot really is from Google?

One of the official Google blogs has the answer - DNS lookups:


Basically you need to check that the forward and reverse DNS entries are valid ie. that the A and PTR records are from Google...

That's a bit of a pain, but will save you headaches if you're seeing strange activity in your logs...
According to media sources Google is set to expand its European base in Dublin again.

The internet giant is understood to be expanding its staff numbers in Dublin by a further 500 employees over the next two years.

Further details in Ireland's Sunday Business Post

SEO Quake - SEO Browser Plugin

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seo-quake.gif
Both Internet Explorer 7 and Firefox support extensions which add functionality to the browser.

Personally I prefer Firefox and since I don't use Windows that much I don't have the option of using IE7 that often.

One of the more interesting extensions that I've come across recently is called SEO Quake.
The plugin is available for both Firefox and Internet Explorer and gives a webmaster, marketer or SEO access to a wealth of information about the sites you are visiting, search engine results and whole lot more.

For a full range of features and an explanation of how they work have a look at the article on the developer's site
Over the past couple of years the major search engine players have granted access to a suite of tools to help webmasters not only submit content to the indices, but also to manage which data is indexed and how it is handled.

Google and then Yahoo adopted sitemap protocols that allow for the automated submission of an entire site's contents

At first the tools on offer were fairly rudimentary, but over time the amount of data has grown and grown.


To make a start you'll need accounts with both Google and Yahoo!

Yahoo has their SiteExplorer, while Google has their Google Webmaster Tools. Sign up and explore them.

Photos

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