Improving Search Engine Results with Careful Titles

If you are careful and choose the right keywords in your article title you will get a lot more traffic. Christopher Knight's article on writing good titles, from an SEO perspective, gives some very useful insights into how the right choice of words can make all the difference. If nothing else the core argument is worth remembering:

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest. FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

Search Engine Optimization for Dummies(r)