Keyword Spamming

Once upon a time, a long time ago (in internet terms of course) you could get away with spamming search engines with loads of hidden text and keywords. These days most search engine operators are aware of such tactics and design their algorithms and spiders to deal with such issues. Roger, who runs Blogsome, BrowseIreland along with several other successful online ventures, is currently working on a search engine to cater to the Irish market. While blogging about the development he cites a very "interesting" example of an Irish site that uses keyword spam. What amuses me most is that the keywords / phrases that they are spamming with are completely irrelevant!