Don't Lose Traffic Through Laziness

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Losing traffic through laziness or silly mistakes is simply unacceptable.

What am I referring to?

If your site resides at  www.domain.tld and you've been marketing it successfully both online and offline people will forget about the "www" part. It's only natural.

While back in the mid 90s most sites were ONLY available via www.domain.tld that's no longer the case.
(there was some odd RFC that a lot of people referred to for this reason)

So the first thing you should do is check that both www.domain.tld and domain.tld point to your site.

There's no technical reason why your hosting provider can't set that up for you. If they tell you that they can't then you should really look elsewhere.

The one possible problem that you might face is that robots might treat the "www" version of your site and the non-www one as two separate sites. They shouldn't, but it can happen.

The simple solution to this is to force people (and spiders) to use either one or the other using a redirect.

Richard has a case in point with regard to the NCH in Dublin that could so easily be fixed! Others have fixed theirs already.

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About this Entry

This page contains a single entry by Michele Neylon published on September 2, 2007 2:22 AM.

DMOZ Editors Abusing Power? was the previous entry in this blog.

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