msn: January 2007 Archives

While a lot of SEO experts tend to diss other search engines, such as MSN and Ask, I've always felt that it was a bad idea to ignore their users. A customer (visitor) is still a customer regardless of how they ended up on your website. A few months ago I did a bit of not too scientific analysis of browsers etc., that were being used to access a number of sites that I manage. The results reinforced my suspicions. But what about the search engines? What are people actually looking for? Is there a significant difference between a Google user and a Yahoo! user? The 2006 Search Wrap-Up would seem to suggest that there are some significant differences. Google users tend to be more technical it seems, while Yahoo! users are into popular culture if the top search terms of 2006 are anything to go by. From an SEO perspective I guess that means that you still can't ignore Yahoo! et al :)