LOL: I'm in the LPL, that's my fight!

Chapter 55: The Final Self-Promotion - Grand Finals Commentary !

2015 11 Month 1 Day.

League of Legends World Championship, Finals Day.

The live broadcast platform in the Huaxia region is located on the Huya live streaming website.

The banner for the finals, "SKT vs KOO," was prominently displayed at the top, with the gold lettering standing out starkly against the dark background.

For this exclusive broadcast, Huya went all out – not only on the homepage, but every live stream room across the entire platform had a floating traffic guide embedded in it.

When you hover your mouse over the banner, without even clicking, the sensor area will immediately expand, directly transporting you to the official online viewing area for the grand finals.

However, the anticipated spectacle of viewers crowding the lines and causing them to lag did not materialize.

The number of people in the official main room was climbing at an unusually slow pace, as if an invisible hand was tightly gripping their throats.

On the contrary, the popularity curve of room "996520", which is parallel to it, is rising sharply with an almost steep trend. The refresh rate of the barrage pool is so fast that it is only a blurry afterimage, and it once surpassed the main room.

The reason is obvious to everyone.

In that year's World Championship, all teams from the LPL region suffered defeats.

The top seed suffered a shock defeat in the group stage, and the last remaining seed was also swept in the quarterfinals, exiting in the most humiliating way.

A sense of numb disappointment permeated the entire Chinese server. Faced with a "Korean civil war" without their own team participating, the audience didn't even have the energy to curse, let alone cheer.

"Thank goodness I had the foresight!"

"There's nothing we can do; all the teams from our region were eliminated."

"We spent a lot of money to buy the exclusive broadcasting rights for the finals, but in the end we had to rely on secondary commentary live streams to generate viewership. I think this is the first time this has happened."

Yes, Huya, having spent a fortune to secure the exclusive broadcasting rights for the finals, naturally couldn't just stand by and watch its exorbitant data charges burn away in silence.

Faced with the backend data, the operations team adjusted their strategy overnight, and almost from the few cards they had, they managed to draw out the most effective card to attract users at the moment—the platform's rising star, Crush.

They specially created this second commentary room for the finals and smoothly added the tag "Chinese server commander master accompanies you to watch the Korean civil war".

The management's plan was conservative: no matter what, the title of "Master of Command" is still quite well-known in the high-level games of the Chinese server. Even if it only keeps a few more of Crush's technical fans on Huya and plugs the gap in the traffic funnel a little bit, it would still be good.

Fu Shiyan gladly accepted.

Emotionally, every streamer wants a piece of the pie that's generating traffic during the finals, even if it's just a little bit of sweetness.

The second-stream commentary slot is an officially certified partnership, something many smaller streamers would envy but can't even dream of.

Logically speaking, Huya has indeed placed a significant bet on him during this period.

Homepage placement, trending tags, direct traffic... resources were poured onto him like they were free, the level of promotion was exaggerated.

If someone dares to bet within the rules, then of course he must also show a return in the outcome—this kind of tacit business understanding of reciprocity often doesn't need a written agreement.

He knew better than anyone that in the eyes of capital, simply relying on superficial hype wasn't enough to transform someone from "something to talk about" into a "top influencer."

The hype will cool, the topic will fade, and those people's calculators will only have two words engraved on them.

Benefit!

Traffic must be monetizable, and attention must be convertible into cash. You need to show them a beautiful return on investment curve before you are worth continuing to invest in, rather than being a disposable product.

He had figured this out in his previous life.

That's why he refused to take the easiest path.

After he reached the top of the Chinese server rankings, he received high-salary offers from several LPL clubs.

There are one or two sets of numbers that would definitely make an average player's heart race and cause them to surrender immediately.

But he knew very well that once he signed that contract, he would just be a player whose price was being set, an asset to be traded.

That seemingly tempting price is not even a bargaining chip in a real game of capital.

If he really just wanted to achieve a better market value, reaching the top of the national server would have been enough. Why did he have to plunge headlong into the City Championship, a low-level arena that is jokingly referred to as a "quagmire" in the industry, leading a hastily assembled team to fight for a spot and grind his way through the competition?

In his previous life, he had experienced both the path of a player and a coach, and even reached the pinnacle of coaching.

But ultimately, we're dancing under someone else's rules.

In this life, what he desires is far greater than those things.

What he wanted was not to be priced, but to organize the event himself.

What he wants is funding, resources, and a name willing to cooperate with him and build a poker table that truly belongs to him.

It has to be a position where he is no longer chosen, but rather he decides how big the stage is.

For others, providing commentary on the second stream of this finals might just be a good opportunity for exposure, but for him, it was a crucial spark.

He must use this opportunity to let those eyes hiding in the shadows, those who haven't yet made up their minds to invest, see clearly what kind of return the ID "Crush" truly represents.

……

[Hurry up, hurry up, why is the screen still black?]

[Huya, are you guys really looking for trouble? Nobody's here for the Korean all-Korean finals, and I, for once, gave you the honor of hanging out on Dayun's server, and you still dare to have technical problems with your crappy servers? Don't you want to live?]

Is it possible that there are just too many people?

[Laughs, the main stream's chat room is so empty you could run a horse there, while the secondary commentary room is packed? Huya's backend must be green with envy when they see this data.]

"Hey, you know what, I'm one of them. All I hear are those official commentators going on and on, spouting the same old platitudes over and over again, nothing of substance. At least I can learn something real from Brother Dayun."

Do you even understand the true value of the City Championship, where a bunch of top-tier players are treated like pigs to be slaughtered?

[Got it! Absolutely! Six wins out of six, not a single game lasting more than thirty minutes, pure domination.]

Honestly, this is the first time I've realized that operations can be this disgusting and unsolvable.

[I used to never understand why LPL teams would get so inexplicably defeated by LCK teams, but after watching BJBS's matches in the City Championship, most of my questions have been answered.]

[Indeed, your strength was inferior. You didn't even know how you died; you died in a daze.]

[Wuhu, here we come!]

The screen finally lit up, and the room owner's avatar popped up in the lower right corner.

Fu Shiyan glanced at the barrage of comments—it wasn't just "spraying," it was exploding.

They were densely packed, layer upon layer. Before you could even see one clearly, ten more were pushed aside by the others, like water being poured into a pot of boiling oil.

This is the terrifying traffic that League of Legends generated during its era of dominating the global online gaming market.

His tone didn't change much, just like when he usually goes live, and he greeted everyone naturally.

"Hello everyone, good evening. Thanks for watching the S5 World Championship Finals together tonight, brothers.

As soon as he finished speaking, the live chat exploded with another wave of comments.

【Not at all!】

[Hooray! Dayun is about to play in LSPL, any news on a new team? Or are you planning to keep going with the same roster?]

Hey everyone, the tournament hasn't started yet, let's chat for a bit first – what's wrong with our region at this year's World Championship? Didn't we just beat SKT at MSI? How come we can't even beat Europe and North America at Worlds?

Yeah, what exactly went wrong? I still can't figure it out.

Fu Shiyan glanced at the question and asked with a smile, "You really want to hear it?"

The comments section instantly erupted in unison: 【Talk, talk, talk!】

"OK."

"Then let's officially open the Crush Cafeteria for our grand finale special!"